Anna Hildur Hildibrandsdóttir (special advisor)

Anna Hildur is a film and TV producer. She is co-founder of Tattarrattat, an independent film and television production company based in Reykjavik and London, specialising in hybrid and cultural documentaries. Prior to this she was the Programme Director of Nordic Music Export (NOMEX) from 2012, a pan-Nordic platform set up to facilitate growth and development in the Nordic music sector. She established innovative projects such as the Nordic playlist and the Ja Ja Ja club night and festival, producing over 130 pieces of digital content and live broadcast from performances with Nordic bands as well as leading Nordic trade missions to Japan and the US. Anna Hildur was Iceland Music Export’s (IMX) first MD from 2007 - 2012. She developed US focused concepts such as the Made in Iceland compilation aimed at college radio and music supervisor. She worked closely with all major festivals in Iceland on profiling Icelandic music. Anna Hildur was also responsible for restructuring the setup of Iceland Airwaves when IMX took over the management of the festival in 2010 a festival she had worked for as a PR and brand manager from 2003 - 2007. As the MD of IMX she lead a research project on behalf of creative industries called Towards Creative Iceland, a report about the economic effect of creative industries in Iceland published in 2011. Anna Hildur initially began her career in media in 1992 as a London-based radio and TV correspondent for Icelandic broadcasting and worked as a researcher and assistant producer for documentaries for NHK and BBC. She went on to launch her own artist management and consultancy company, Hill Media, in 1998 and worked with bands such as Bellatrix, Botnledja aka Silt and Bird. She set up the UK branch of the Sugarcube owned label Smekkleysa and was responsible for digitising their catalogue of over 200 releases back in 2003.